At one point earlier this year it seemed possibly and maybe even likely E3 would be having their showcase live in-person; however, due to ongoing concerns about safety guidelines, the Entertainment Software Association decided that one more year of virtual E3 couldn’t hurt. But from the sounds of it, they are working to make the experience more interactive and accessible to all! E3 2021 content will be free to access, thanks to unannounced global media partners.
Last Thursday, 5/13, the ESA announced details for the online portal and app, which will open to the public starting June 12 and run alongside a four-day broadcast.
Stanley Pierre-Louis, president and CEO of the ESA, broke it down: “We are evolving this year’s E3 into a more inclusive event, but will still look to excite the fans with major reveals and insider opportunities that make this event the indispensable center stage for video games. From the moment we decided to host E3 virtually, we’ve been focused on providing an interactive experience for fans around the globe that goes beyond the typical livestream. The result is a bespoke online portal and app that will allow fans, media and industry professionals to have an E3 experience designed to run parallel to the four-day broadcast, laying the foundation for interactive E3 elements to continue beyond this year’s all-virtual show.”
During the four-day broadcast, attendees of the online portal can create custom profiles and avatars to visit virtual exhibitor booths, view on demand content, read articles, take part in hosted events and video conferences, industry panels, see some famous guests, post on forums, mingle and connect in lounges, and watch publisher showcases from already confirmed game companies such as Nintendo, Xbox, Capcom, Ubisoft, Square Enix, Take-Two Interactive, Sega, Bandai Namco Entertainment and Warner Bros. Games.
The E3 live broadcast will be hosted by esports commentator Alex “Goldenboy” Mendez, Kinda Funny co-founder Greg Miller, and content/streamer Jacki Jing; and will be broadcast on Twitch, Twitter, Facebook, and YouTube. Virtual E3 runs from June 12-15 for the public, with media access beginning on June 7th. Registration for access begins later this month. Pack up your Gamer Goo for next year though! Organizers say they are planning to be back-n-action for an in-person E3 in 2022! You can read more about virtual E3 2021 on their website here.